“This is the best book ever written on what it takes to build a creative...
“This is the best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s...
View Article“It works.”—Jim Collins
“It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the...
View Article“Required reading for any manager.”—Charles Duhigg
“Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This...
View Article“Read this book.”—Chip Heath
“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good...
View ArticleGeorge Lucas on Creativity, Inc.
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of...
View ArticleHarvard Business School Professor Gary P. Pisano on Creativity, Inc.
“I found Creativity, Inc. to be among the very best books on innovation I have ever read. And, I definitely found it to be by far THE most thoughtful and deep book ever written by a practitioner on the...
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